Digital Marketing Specialist

Job Description

We are looking for a skilled passionate WordPress / SEO / SMM specialist to develop attractive and functional websites and perform Search Engine optimization (SEO) and Social media Marketing (SMM).

Responsibilities:

WordPress

• Design, Build, Maintain WordPress & HTML sites. Install WordPress themes & theme customization whenever necessary.
• Troubleshooting, debugging, and manage WordPress website.
• Develop and execute successful SEO strategies. Optimize for SEO, Page Speed and Google Analytics as needed.
• Conduct thorough keyword research regularly to guide content team and to highlight the focus areas.

SEO

• Review technical SEO issues and recommend fixes
• Direct On / off-page optimization
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends
• An understanding of when, why and what should be promoted on Social Media

SMM

• Create shareable content appropriate for social platforms to drive traffic and customer engagement.
• Graphic designing, Video Editing and Digital Marketing.
• Strategically place and schedule content on different social media. Generate engagement and respond to reactions.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Run regular social promotions and campaigns and track their success
• Excellent editing (photo/video/text), presentation skills
• Demonstrable social networking experience and social analytics tools knowledge

Requirements:

• 0 – 3+ years experience on WordPress website, SEO and SMM
• Proficient in WordPress, JavaScript, HTML, CSS. My SQL.
• Proven experience in Digital marketing and content creation.
• Strong SEO and social media proficiency.
• Must be aware of Google Trends for identifying trending topics
• Own laptop and stable wi-fi network for remote jobs.

Key Tools that the candidate must know:

• Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Yoast SEO.
• Knowledge of Google Ads formerly AdWords, Bing Ads, Meta business suite, Meta for developers, LinkedIn Ads, Twitter Ads, AdRoll, WordStream, Pinterest Ads, YouTube ads, Snapchat ads and Telegram Ads
• Canva, Photoshop and Illustrator, Capcut and other tools for Digital Marketing

Benefits:

• Fully remote set-up and flexible work schedules
• 15 days paid leave per annum
• Work-life balance and employee wellness